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Logo
Full color
Luminys Blue and Text Gray full color logo should be used primarily, over light backgrounds.
Inverse version
Should be used as an alternative to the full-color logo on dark colored backgrounds.
Mono version (white)
Should be used as an alternative to the full-color logo on mid colored backgrounds.
Mono version (black)
Should be used only when fullcolor print is not available, suchas mono press advertising. 100% Black to be used.
Misuse
Maintaining the integrity
of the Luminys logo is
paramount to brand
recognition and brand
equity. These core
elements should be
used properly in every
application. This page
shows some of the most
common incorrect uses.
Do not re-create or
change the artwork in
any capacity, including
but not limited to:
using unapproved
colors, stretching the
wordmark, adding
graphic elements, and
adding effects like drop
shadows or strokes.
Color
Values
Colors following color values are specified for both print and screen based applications.
Tints of our colors are permitted when creating charts and diagrams, and for use in gradient meshes.
When reproducing color across multiple platforms and processes, always pay due attention to the consistency of color. Printers can provide a variety of different proofs to check color. Always factor in time before the print deadline to arrange printers proofs.
Primary palette
Neutral palette
Supporting palette
